Appe Club
The whole Mendoza night used to happen at the door: your name on the list, cash, "you're good, you're on it." Now the ticket, the open bar and the VIP table are bought online — and sales are up 42%.
Visão geral
Setor
Nightclub
Localização
Miguel Azcuénaga 183 — Godoy Cruz, Greater Mendoza
Tamanho
Open Fridays & Saturdays • open bar 10 pm, dancing at midnight • VIP tables
Cliente desde
2026
O Desafio
In a nightclub everything is decided at the door, and Appe Club was no exception: the Godoy Cruz night was sold by hand — names scribbled on the promoter's list, cash at the entrance, VIP tables booked via Instagram DM at 2 am. It worked, until it didn't: queues stretching at peak hour, open-bar capacity impossible to control, and not a single data point on a crowd that comes back — or doesn't — every weekend. For a club that lives off filling Fridays and Saturdays, every week started from zero: no database, no history, no idea who came for the cuarteto night and who for the DJ set. The door list was, literally, their entire tech stack.
A Solução
At appeclub.com.ar the night is bought before going out: tickets in price waves — the early bird cheaper, the last one pricier —, open-bar capacity controlled per ticket, and VIP tables picked on the club's 3D reserved-seating map, exact section and spot in view. All under Appe's brand: its own domain, logo, tickets and mailing. AI marketing does what no promoter can: it remembers everyone — the cuarteto crowd gets La Klave's next date, the electronic crowd gets the next DJ, birthday people get their promo — and recovers the carts left open when plans were being made over WhatsApp. And since nightlife keeps no office hours, an AI agent answers 96% of enquiries — "how much is entry?", "how late does the open bar run?" — at 3 am too, right when sales peak. Since then, sales have grown 42%.
Resultados
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
3 AM
The bot answers and sells while the club is packed
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